Martell Single Cru

For the first-ever launch of Martell Single Cru, a collection of the finest single cru cognacs by Martell’s cellar master Christophe Valtaud, the brand created a suite of photographic and digital assets crafted with the same precision and attention to detail as the storied cognac itself. In a first for the brand, each of the six cognacs in the collection was crafted exclusively with eaux de vie from a single terroir, signifying a landmark moment in the 309‑year history of Martell.

Working closely on set in Paris with the photo team and culinary director, we shot the three hero photo assets used across all campaign collateral. Additionally, in a months-long collaboration with Cowboys agency, we created a catalogue of digital images for use across social and travel retail marketing specific to each cru, highlighting the unique tasting notes and nuance of each individual terroir.

CREDITS

PHOTOGRAPHY Jean-Marie Binet
STYLING & SET DESIGN Anna Piasek
CULINARY DIRECTION 3-star Michelin chef Alexandre Mazzia
ART DIRECTION Erik Loizzo
DIGITAL ASSET CREATION & DIRECTION by Cowboys Agency
PRODUCTION Gina Polverini
BRAND Martell